Email Marketing Module

Campaigns, automations, and analytics connected to your CRM.

Odoo Email Marketing runs campaigns and automations directly from your customer database. No list exports, no sync jobs — just targeted emails sent to the right segment at the right time, with results flowing back to CRM.

Key capabilities

What Odoo Email Marketing does for your business.

Drag-and-drop email builder

Build professional emails with a visual editor. No HTML required. Responsive templates that render correctly on every device.

Audience segmentation

Segment contacts using any CRM field — industry, deal stage, last purchase date, location. Sends always go to a defined, accurate list.

Automated sequences

Configure multi-step nurture sequences triggered by events — form submission, deal stage change, or a date. Automation runs without manual intervention.

Campaign analytics

Open rates, click rates, unsubscribes, and revenue attributed to each campaign — visible in Odoo without a third-party analytics tool.

A/B testing

Split-test subject lines and content variants. Odoo sends to the winning version automatically after a defined test period.

CRM activity logging

Every email open, click, and reply is logged against the contact's CRM record. Sales reps see exactly who engaged before making a call.

Problems we solve

Three problems every Email Marketing deployment solves.

💡

The problem

Exporting contact lists to Mailchimp then manually importing the results back into CRM

Odoo solution

Odoo Email Marketing uses your CRM data directly — no export, no import, no sync. Engagement data is written back to every contact record in real time.

⚡

The problem

Marketing and sales working from different contact lists — duplicates everywhere

Odoo solution

Odoo has one contact database. Marketing segments from it, sales works from it, support logs tickets against it. There is no separate list to maintain.

🎯

The problem

No way to connect email engagement to revenue generated

Odoo solution

Odoo tracks the path from email click to CRM opportunity to closed deal. Revenue attribution per campaign is visible in the marketing dashboard without manual analysis.

Client result

3× pipeline from inbound — same marketing budget.

A B2B software firm was sending monthly newsletters from Mailchimp with no connection to their CRM. Open rates were unmeasured against revenue, and sales had no visibility into who engaged.

We configured Odoo Email Marketing with automated nurture sequences and CRM activity logging. Inbound pipeline tripled within two quarters — the same budget, now fully attributable.

3×

Inbound pipeline from existing budget

100%

Email engagement logged to CRM

List exports or imports

1 week

To go-live

Works well with